Email | Marketing by Laura

Automation and Communications

Explore my email campaigns and newsletters designed with attention to detail, ensuring clear visual hierarchy, an enhanced reading experience, and mobile optimization. Tools include HTML/CSS and Salesforce Account Engagement.

Segmented email lists based on program of interest to deliver targeted and relevant messaging.
Created dynamic content customized to prospective student data, such as university application status, to enhance personalization and engagement.
Organized segmentation list and dynamic content data in spreadsheets for internal stakeholders and created prospective ‘dummy’ profiles for testing and optimization.

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Leveraged Salesforce Account Engagement software to use automation rules, Engagement Studio, and dynamic segmentation lists to pull data from the CRM and deliver targeted email campaigns.
Scheduled and optimized email sends based on engagement trends, ensuring timely and personalized communication with prospective students.
Developed a custom GPT (using Chat GPT) to streamline plain text generation and enhance output quality, ensuring consistent formatting and seamless HTML alignment.

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