Web Design | Marketing by Laura

Website Design

Explore my web design projects. I specialize in transforming text-heavy pages into visually engaging, user-friendly designs, all built using drag-and-drop web design interfaces.

Initiated a landing page redesign to update outdated pages that had not been refreshed in over four years.
Enhanced visual communication of common international student queries using CMS and enterprise design resources.
Collaborated with internal stakeholders to align content updates with institutional goals, ensuring approval and engagement in the process.

View samples of UX optimization work

Implemented a grid-based link structure to improve mobile usability on an information-dense landing page, enabling prospects to find key details more efficiently.
Conducted iterative web design testing, using browser developer tools to refine mobile responsiveness.
Optimized page speed by compressing images and reducing load times.
Selected CMS components designed for seamless functionality across both mobile and desktop experiences.

Developed a high-converting landing page for the Online English Lesson lead generation campaign, optimized for Google and Meta ads.
Designed three program-specific landing pages for a Global Launch brand awareness campaign, aligning with audience interests and ad placements on Google and Meta.

Web Design Overview

Accessibility and WCAG Compliance

Good design is accessible design. Browse my Homepage Accessibility Audit I conducted for a local government website or my WCAG Risk and Impact Assessment Report for an e-commerce web app to see what that looks like in practice.

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Contact Laura